Founder & Principal Broker · Salt Lake Realty Group
Buy and sell the Wasatch Front with the numbers on your side.
Robert Embley is the Founder and Principal Broker of Salt Lake Realty Group, helping home buyers and sellers across Utah's Wasatch Front, from Salt Lake City to Cottonwood Heights. Licensed since 2010, he pairs market data with a thoughtful, empathetic approach, backed by a 5.0 Zillow rating from 94 team reviews.
Robert Embley
Founder & Principal Broker
16+
Years licensed, since 2010
5.0
Zillow rating from 94 team reviews
2015
Founded Salt Lake Realty Group
Wasatch
Front coverage, Salt Lake to Cottonwood Heights
Results that consistently outpace the market
Salt Lake Realty Group is a Salt Lake City real estate brokerage led by Principal Broker Robert Embley. We help homeowners sell their homes throughout Salt Lake City, Cottonwood Heights, Holladay, Sandy, Millcreek and surrounding Wasatch Front communities. Our focus is helping sellers price, prepare, market and negotiate the sale of their homes using local market data, proven marketing strategies, and experienced representation.
OUR STATS
250+
HOMES SOLD
AVG. SALE-LIST PRICE
- 2025: 99.38%
- 2024: 100.15%
- 2023: 99.61%
- 2022: 100.36%
- 2021: 104.61%
Marketing Channels beyond MLS and Search Portals
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Instagram
@saltlakerealtygroup12,000+
followers
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Facebook
@saltlakerealtygroup1,400+
followers
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200+
subscribers
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Email database:
13,000+
About Robert
An economist's eye for the market, a neighbor's care for the deal.
Robert Embley is the Founder and Principal Broker of Salt Lake Realty Group, helping home buyers and sellers across Utah's Wasatch Front. He holds a BA in Economics from Fordham University, has been licensed since 2010, and carries a 5.0 Zillow rating from 94 team reviews.
After five years as a sales agent, Robert earned his Principal Broker license and founded Salt Lake Realty Group in 2015. Today he leads a team that treats every transaction as a relationship, pairing market data with genuine communication so clients feel informed, not talked at.
What I do
Three ways I can help you move.
Buying
From your first tour to a winning offer in a competitive market, I use current data to price, negotiate, and position you with confidence.
Learn moreSelling
Recommendations grounded in market trends, staged with intent, priced with evidence, and marketed to the right buyers from day one.
Learn moreRelocation
New to the Wasatch Front? I help you compare neighborhoods, schools, and commutes so you land in the right valley and the right home.
Learn moreHow I work
A calm, four-step process for a high-stakes decision.
Every engagement follows the same rhythm: understand the client, analyze the market, build the plan, then advocate relentlessly through closing.
01
Understand
We start with your goals, timeline, and the numbers that matter to you, not a script. Listening comes first.
02
Analyze
I pull the market data: sold comparables, days on market, pricing trends, and neighborhood signals across the Wasatch Front.
03
Plan
We build a strategy tuned to your target: list price, offer terms, contingencies, and timing, all backed by evidence.
04
Advocate
I negotiate and guide you through inspections, financing, and closing, with clear communication at every turn.
Client words
What buyers and sellers say after the deal.
"We couldn't have asked for a better agent than Robert to assist us with our home purchase. He tactfully guided us through negotiations of multiple offer contracts and made the whole process feel calm and clear."
Allison A.
Home buyer, Zillow verified review"Robert's compassion in the sale of my parent's home was a blessing. His recommendations on the remodel and updates the home needed to get the highest value were on point."
Polly V.
Home seller, Zillow verified review"He is exceptional in understanding and using market trend data to outpace the market. Robert sold our multimillion-dollar home at almost full asking price. He is one of the finest brokers I have ever worked with."
Published client review
Salt Lake Realty Group testimonials94 team reviews and a 5.0 rating on Zillow, plus a 4.9 on FastExpert.
Read the reviews
Where I work
Home is everywhere along the Wasatch Front.
From the neighborhoods of Salt Lake City to the foothills of Cottonwood Heights, Robert serves buyers and sellers throughout Utah's Wasatch Front.
- Salt Lake City
- Cottonwood Heights
- Surrounding valleys and suburbs
- Relocation across the Front
Offices at 8736 S Hidden Oak Dr in Cottonwood Heights and 515 S 700 E, Suite 3D in Salt Lake City.
From the blog
Market notes and moving tips.
Selling
How to prepare your home for the Wasatch Front market
The updates, staging, and pricing decisions that get your home noticed from the first listing.
Buying
Buying a home in Utah: what first-time buyers should know
From pre-approval to offer strategy, the steps that turn a search into a signed contract.
Relocation
Relocating to Salt Lake City: a neighborhood primer
What newcomers should weigh when choosing a community along the Wasatch Front.
Free, no obligation
What is your home worth on the Wasatch Front today?
Tell me about your property and I will put together a data-backed valuation with current market context, plus my thoughts on timing if you are thinking about selling.
A personal reply from Robert, not an automated estimate.
Comparable sales and pricing trends for your neighborhood.
No spam, no pressure, and no obligation to list.
Request your free valuation
Let's talk
Ready to make your next move on the Wasatch Front?
Whether you are buying, selling, or just exploring the market, start with a conversation. Call, email, or book a time that works for you.